Short Description
Prasar Bharati launches “Creator’s Corner” on DD News, a transformative initiative to enhance public broadcasting, empower creators, and drive economic growth.
Read Time
2 minutes and 45 seconds
Main Article
In a groundbreaking move, Prasar Bharati has introduced “Creator’s Corner” on DD News, a crucial step toward restructuring the national broadcaster in alignment with the changing media landscape. Announced by Information and Broadcasting Minister Ashwini Vaishnaw, this initiative is poised to revolutionize how content is created and shared, focusing on industry participation and the integration of innovative technologies.
With the aim of fostering the creator economy, the launch of Creator’s Corner is part of a larger vision for significant reforms anticipated by 2026. Vaishnaw emphasized that the initiative serves as a bridge between grassroots talent and mass audiences, allowing creators from all backgrounds to showcase their content without the constraints of traditional media establishments. He stated that this program could help empower one crore youth, essentially driving economic activity worth nearly ₹5,000 crore. This holistic approach is not only about broadcasting; it represents a shift towards inclusivity, giving voice to the diverse fabric of Indian society.
The Creator’s Corner program, which will air from Monday to Friday at 7 PM, aims to feature four to six creator-generated videos per episode. This includes content across various genres such as news, culture, science, education, and entertainment. The weekly telecast will also have a repeat showing the next morning, ensuring that diverse storytelling reaches wider audiences. As the program expands across multiple Doordarshan channels, it aims to enhance public media’s role in connecting and engaging local creators with a macro audience.
Minister of State for Information and Broadcasting L Murugan highlighted that the initiative passionately aligns with Prime Minister Narendra Modi’s vision of the “orange economy,” illuminating how small-town creators are increasingly important in today’s digital landscape. These creators are uniquely positioned to independently produce, edit, and distribute engaging content, thereby catalyzing a cultural renaissance while redefining public broadcasting norms.
In essence, Creator’s Corner signifies a major shift in India’s public media approach, creating a responsible and inclusive ecosystem for future creators. By combining traditional broadcasting elements with modern content dynamics, Prasar Bharati is paving the way for a new age of media consumption that emphasizes creativity, diversity, and economic growth.
Short Summary
Prasar Bharati’s “Creator’s Corner” set to transform India’s public broadcasting landscape signifies a bold leap towards empowering creators and driving economic growth. By enhancing visibility for local talents and showcasing diverse content, this initiative marks a paradigm shift in how media engages with audiences. With a vision towards inclusivity and genuine representation, Creator’s Corner is not just a program but a movement towards modern public broadcasting.
