Short Description
Explore the thriving dynamics of the Autosport Business Exchange (ABX) events, highlighting industry leaders and pivotal discussions shaping the motorsport landscape for 2026.
Read Time
3 minutes, 45 seconds
Main Article
The Autosport Business Exchange (ABX) has become a pivotal event in the motorsport industry, providing a platform for leading experts to delve into transformative topics. After a successful debut in January 2025, followed by subsequent events in Monaco and New York, ABX is set to return to London on January 21, 2026, adjacent to the prestigious Autosport Awards. This year’s theme, “The Power Shift,” signifies the onset of an exhilarating era in Formula 1, particularly with substantial regulatory changes expected.
Headlined by Red Bull F1 team principal Laurent Mekies, who celebrates a new partnership with Ford, the event anticipates high-profile panels with notable figures like Graeme Lowdon, Alejandro Agag, and FIA director Nikolas Tombazis. Their collective insights will touch on the evolving role of technology, sustainability, and economic strategies in motorsport, offering depth to the discourse surrounding fan engagement and market growth. The confluence of such thought leaders is essential to understanding the financial implications of advancements within motorsport and their potential impact on global racing circuits.
The series of ABX events has drawn attention due to its unique setting and engaging format. The Monaco gathering took place on a luxury boat, emphasizing the lavishness synonymous with the Formula 1 brand, while the New York edition spotlighted the booming interest in racing across the United States. Featuring influential figures like Apple’s Eddy Cue and Mercedes F1’s Toto Wolff, these discussions examined the surge in American motorsport fandom and how major productions, like F1: The Movie, could bridge gaps between technology and audience outreach, ultimately driving revenue streams.
This evolution underscores the financial viability of motorsport in America, particularly as the Cadillac team makes its debut in F1. By providing critical networking opportunities and in-depth discussions, ABX continues to shape the economic strategies of racing organizations, making it a must-attend for industry insiders looking to thrive in a competitive market.
Short Summary
The Autosport Business Exchange (ABX) is redefining motorsport industry dynamics for 2026 with its return to London. Featuring key figures like Laurent Mekies and Graeme Lowdon, the event focuses on technology, sustainability, and the financial aspects of motorsport’s future. As the industry navigates a pivotal period, ABX remains integral in shaping discussions and strategies for long-term success.
