Short Description
Joe Hendry’s viral theme song catapulted his career, leading to the NXT Championship. He discusses his rapid rise, the power of narrative, and his goals for WWE’s brand.
Read Time
3 minutes, 15 seconds
Main Article
Joe Hendry’s journey from a viral sensation to the NXT Champion is a masterclass in modern brand building. While the infectious “I Believe in Joe Hendry” theme song broke records on iTunes and dominated social media trends, Hendry emphasizes that his success was no accident. In a recent interview, he framed his career as a deliberate narrative, built on daily dedication at the WWE Performance Center. His victory in a chaotic ladder match on February 3rd wasn’t just a crowning achievement; it was a calculated chapter in a story he’s been writing for years. For Hendry, the key to leveraging a trending topic is sustained effort, transforming fleeting internet fame into legitimate sports entertainment credibility.
Hendry’s philosophy hinges on control and forward momentum. He rejects the notion of doubt, viewing his path through the lens of proactive storytelling. “What narrative are you going to create?” he asks, applying a strategic mindset to his career trajectory. This approach helped him navigate the natural ebb and flow of his song’s popularity, even humorously challenging Taylor Swift on the charts. Now, as the face of NXT on The CW, his focus has shifted to brand elevation. He sees his role as champion not as an endpoint, but as a platform to contribute to NXT’s growth, asking, “What can I do as part of this team to help keep us moving forward and take us to the next level?”
Reflecting on his whirlwind two years, which included a standout run as TNA Champion and a marquee match at WrestleMania 41, Hendry wouldn’t alter a single step. He credits the “butterfly effect” of his entire journey—the grind, lessons, and fan relationships built over time—for his current position. He trusts the gut instinct that told him the precise moment to release his career-defining song. For aspiring creators and athletes, Hendry’s story underscores that virality is a powerful tool, but long-term success is built by marrying that momentum with relentless work and a clear, patient vision for the future.
Short Summary
Joe Hendry’s rise to NXT Champion proves viral moments are just the beginning. By combining his trending theme song with strategic narrative control and unwavering work ethic, he has solidified his place in WWE. His story is a blueprint for transforming internet fame into lasting sports entertainment legacy, with his sights set on elevating the NXT brand to new heights.
