Short Description: Federal Bank concluded its massive ‘Twice is Wise’ cybersecurity campaign, reaching over 9 crore Indians in a six-month drive to combat rising digital and financial fraud.
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In a significant public-private partnership, Federal Bank has successfully concluded “Twice is Wise,” one of India’s largest nationwide cybersecurity awareness initiatives. Conducted in association with the Indian Cyber Crime Coordination Centre (I4C) under the Ministry of Home Affairs, the six-month campaign, themed ‘Freedom from Fraudsters,’ was formally launched around Independence Day 2025 and culminated in New Delhi ahead of Republic Day 2026. The initiative represents a major CSR initiative in the digital safety space, demonstrating how financial institutions can lead the charge against financial fraud. By integrating on-ground activations across 17 cities with extensive media outreach, the campaign delivered practical knowledge to protect citizens in an increasingly digital economy.
The campaign’s structure was meticulously phased for maximum impact. It traveled through 85 schools and colleges, engaging young minds who are often both targets and vectors for digital fraud. Beyond educational workshops, the initiative employed roadshows, radio programming, and strategic advertising to create a sustained drumbeat of awareness. The results were substantial: “Twice is Wise” successfully reached more than 9 crore Indians. This vast outreach contributed directly to preventing countless fraud attempts and, more importantly, strengthened nationwide public vigilance. The culmination event in New Delhi brought together key stakeholders from I4C, Federal Bank, and media partners like Radio City, highlighting the collaborative model essential for fighting fast-evolving cyber threats.
For Federal Bank, a leading private sector bank with a nine-decade legacy, this campaign reinforces its commitment to customer centricity and trust beyond traditional banking services. As noted by Bincy Cherian, SVP & Chief of Internal Vigilance at Federal Bank, the initiative aimed to build a “safe, secure and smart digital India” by empowering citizens directly at fraud-prone hotspots. The bank’s leadership in this space sets a precedent, proving that safeguarding customers’ digital well-being is an integral part of modern financial stewardship.
Short Summary: Federal Bank’s “Twice is Wise” campaign, in partnership with I4C, stands as a landmark model for corporate-led cybersecurity awareness. Reaching over 9 crore citizens, it combined on-ground education with mass media to effectively combat digital and financial fraud, emphasizing that proactive vigilance is key to a secure digital India.
