Short Description
Apple is taking Formula 1 broadcasting in the U.S. to new heights, focusing on extending race weekends into immersive, week-long experiences for fans—discover how they plan to demystify the sport and engage new audiences.
Read Time
4 minutes 30 seconds
Main Article
Apple is set to transform the landscape of Formula 1 broadcasting in 2026 by acquiring the rights to air the events in the United States. During a recent talk at the Autosport Business Exchange in London, Jim de Lorenzo, Apple’s global head of sports, expressed the company’s ambition to create a comprehensive, week-long fan experience surrounding each race. This strategy aims to increase engagement among both existing fans and newcomers, particularly as interest in Formula 1 continues to surge in the U.S.
Through their successful collaboration on the F1 movie, Apple has gained valuable insights that have shaped their approach to live sports broadcasting. As de Lorenzo stated, “We are not a transactional company—we focus on partnerships.” This mindset will be essential as they work closely with Formula 1 teams, drivers, and sponsors, including notable brands like Cadillac and Ford, to create a thrilling atmosphere around the races.
The goal is to demystify Formula 1 for new audiences while keeping the trust of long-time fans. By doing so, Apple recognizes the immense potential for growth in the U.S. market, where understanding and accessibility are crucial for attracting more fans. They aim to create educational content and promotional activities that extend beyond race day, incorporating various elements of Apple’s ecosystem to enrich the fan experience.
While specific plans for non-race days remain under wraps, Apple is committed to leveraging its technologies—likely ranging from apps to immersive digital content—to keep the excitement alive throughout the week. This strategy not only aligns with global trends in sports broadcasting but also reflects a significant shift toward fan engagement, emphasizing that sports should be experienced long before the event itself.
Short Summary
In summary, Apple’s ambitious plans for Formula 1 broadcasting aim to transform race weekends into an engaging week-long experience. Focused on partnerships and education, Apple seeks to increase fan engagement and demystify the sport for new audiences in the United States. As more details emerge, the sports landscape is set to be revolutionized by Apple’s innovative approach.
